​

 Static websites usually come with a fixed number of pages that have a specific layout. When the page runs on a browser, the content is literally static and doesn’t change in response to user actions. A static website is usually created with HTML and CSS in simple text editors like Notepad.

​Static websites

If you need a website smaller than three pages, opting for a static website is the proper choice. Building it doesn’t take as much time or effort as in the case of dynamic websites. If the pages of your website must look different, the HTML code can easily be duplicated on each of these pages, containing the necessary changes.
Even though the website will display the same thing with no intricate navigation details, static websites don’t need to feature just plain text. In fact, you can use various multimedia elements and videos. An HTML website can look beautiful, but the page’s source code won’t change, no matter what actions a user takes on it.

​Static websites

Static Site Advantages
Flexibility
The main advantage of a static site is the flexibility it offers. Every page can be different; designs can change, layouts can differ, and the designer doesn’t have to make one design fit the mold for multiple types of content to display on a page.
Cost
The cost can be lower upfront to build a static site than to build a dynamic site. Since pages don’t have to be connected to a database to generate content and render the view, they can be less expensive than a dynamic site to build. However, hooking up a headless CMS to a static site generator and then a delivery network can make a static site expensive to build.

​static website

Load Times
Since static sites are pre-rendered, the load times are very fast. Without complex scripting, a database, parsing content through templating languages, etc. these sites typically load in a snap.

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#static_website

​

​

 IPv4 & IPv6 are both IP addresses that are binary numbers. IPv4 is 32 bit binary number while IPv6 is 128 bit binary number address. IPv4 address are separated by periods while IPv6 address are separated by colons. here are some points that you should know:

​IPv4 & IPv6

KEY DIFFERENCE
– IPv4 is 32-Bit IP address whereas IPv6 is a 128-Bit IP address.
– IPv4 is a numeric addressing method whereas IPv6 is an alphanumeric addressing method.
– IPv4 binary bits are separated by a dot(.) whereas IPv6 binary bits are separated by a colon(:).
– IPv4 offers 12 header fields whereas IPv6 offers 8 header fields.
– IPv4 supports broadcast whereas IPv6 doesn’t support broadcast.
– IPv4 has checksum fields while IPv6 doesn’t have checksum fields
– IPv4 supports VLSM (Virtual Length Subnet Mask) whereas IPv6 doesn’t support VLSM.
– IPv4 uses ARP (Address Resolution Protocol) to map to MAC address whereas IPv6 uses NDP (Neighbour Discovery Protocol) to map to MAC address.

​IPv4 & IPv6

Features of IPv4
– Connectionless Protocol
– Allow creating a simple virtual communication layer over diversified devices
– It requires less memory, and ease of remembering addresses
– Already supported protocol by millions of devices
– Offers video libraries and conferences

​IPv4

Features of IPv6
– Hierarchical addressing and routing infrastructure
– Stateful and Stateless configuration
– Support for quality of service (QoS)
– An ideal protocol for neighboring node interaction

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#ipv4
#ipv6

​

 IPv6 is the next generation Internet Protocol (IP) standard intended to eventually replace IPv4, the protocol many Internet services still use today. Every computer, mobile phone, and any other device connected to the Internet needs a numerical IP address in order to communicate with other devices. The original IP address scheme, called IPv4, is running out of addresses.

​IPv6

why IPv6 is important?
IPv6 is the latest version of the Internet Protocol, which identifies devices across the internet so they can be located. Every device that uses the internet is identified through its own IP address in order for internet communication to work. In that respect, it’s just like the street addresses and zip codes you need to know in order to mail a letter.

​IPv6

The previous version, IPv4, uses a 32-bit addressing scheme to support 4.3 billion devices, which was thought to be enough. However, the growth of the internet, personal computers, smartphones and now Internet of Things devices proves that the world needed more addresses.

​IPv6

Fortunately, the Internet Engineering Task Force (IETF) recognized this 20 years ago. In 1998 it created IPv6, which instead uses 128-bit addressing to support approximately 340 trillion trillion (or 2 to the 128th power, if you like). Instead of the IPv4 address method of four sets of one- to three-digit numbers, IPv6 uses eight groups of four hexadecimal digits, separated by colons.

​IPv6

benefits of IPv6
In its work, the IETF included enhancements to IPv6 compared with IPv4. The IPv6 protocol can handle packets more efficiently, improve performance and increase security. It enables internet service providers to reduce the size of their routing tables by making them more hierarchical.

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#IPV6

​

is that it’s the fourth version of the internet protocol. IP, which stands for internet protocol, is the internet’s principal set of rules for communications. IPv4 was the first version of IP. It was deployed for production in the ARPANET in 1983. Today it is most widely used IP version. It is used to identify devices on a network using an addressing system.

​

IPv4

The IPv4 uses a 32-bit address scheme allowing to store 2^32 addresses which is more than 4 billion addresses. Till date, it is considered the primary Internet Protocol and carries 94% of Internet traffic.

​

IPv4

Understanding IPv4 addressing
An IPv4 address is a series of four eight-bit binary numbers separated by a decimal point. Although you may use any numbering system to represent a unique 32-bit number, most commonly you see IP addresses expressed in dot-decimal notation.

​

IPv4

IPv4 speed
Some of the baggage IPv4 carries to extend the number of addresses does affect network speed. In the perfect IPv6 environment, IPv6 outperforms IPv4. However, the IPv6 network still requires work, and so depending on local architecture, IPv4 is often faster. An algorithm called Happy Eyeballs used by some browsers will test the speed of both network protocols and use the faster version.

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#ipv4

​

 The Internet Protocol (IP) is a protocol, or set of rules, for routing and addressing packets of data so that they can travel across networks and arrive at the correct destination. Data traversing the Internet is divided into smaller pieces, called packets. IP information is attached to each packet, and this information helps routers to send packets to the right place. Every device or domain that connects to the Internet is assigned an IP address, and as packets are directed to the IP address attached to them, data arrives where it is needed.

​Internet Protocol

IP is a network level protocol that is responsible for transporting data in discrete chunks of bits known as packets from the source machine to the destination machine. IP is an unreliable protocol because it merely provides a best effort service and does not guarantee the delivery of packets. IP does not establish any logical connections between source and destination machines, and IP packets belonging to the same message can take different routes to reach a particular destination. IP packets are routed independently of each other and are known as datagrams.

​Internet Protocol

All intermediate systems such as routers and end systems such as servers and workstations that are connected to the Internet must implement IP for communication. Typically, an IP address is associated with every network interface of devices connected to the Internet. An IP packet has a header and a data portion. The IP header carries control information for routing packets through the Internet and is analogous to the address label on an envelope, whereas the data portion of an IP packet corresponds to the contents of the envelope.

​IP

The current version of the IP is still IPv4, although IPv6 has been proposed. In this article, any references to the IP would imply IPv4, unless stated otherwise. Most fields in the header of IPv4 packets have implications for security that include Source IP Address, Destination IP Address, Protocol, Fragment Offset, and Source Routing Option. Source IP Address and Destination IP Address represent the IP addresses of the source and destination, respectively. Protocol identifies the protocol whose data are stored in the data portion of the IP packets. Examples of protocols include Transmission Control Protocol, User Datagram Protocol, and Internet Control Message Protocol.

​IP

Often, IP packets are fragmented to meet the maximum packet size requirements of intermediate networks on the route from source to destination. The various fragmented pieces of IP packets are then reassembled together at the destination host by using the information in the Fragment Offset field. This field indicates the relative position of the fragment data in the original IP packet. IP allows an option whereby the source can specify the route a packet should take to reach the destination. This route is stored under the Source Routing Option field.

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#internet protocol
#IP

​

​A protocol is a standard set of rules that allow electronic devices to communicate with each other. These rules include what type of data may be transmitted, what commands are used to send and receive data, and how data transfers are confirmed.

​protocol

You can think of a protocol as a spoken language. Each language has its own rules and vocabulary. If two people share the same language, they can communicate effectively. Similarly, if two hardware devices support the same protocol, they can communicate with each other, regardless of the manufacturer or type of device. For example, an Apple iPhone can send an email to an Android device using a standard mail protocol. A Windows-based PC can load a webpage from a Unix-based web server using a standard web protocol. Protocols exist for several different applications.

​protocol

What is a network protocol?
In networking, a protocol is a standardized way of doing certain actions and formatting data so that two or more devices are able to communicate with and understand each other.

​network protocol

To understand why protocols are necessary, consider the process of mailing a letter. On the envelope, addresses are written in the following order: name, street address, city, state, and zip code. If an envelope is dropped into a mailbox with the zip code written first, followed by the street address, followed by the state, and so on, the post office won’t deliver it. There is an agreed-upon protocol for writing addresses in order for the postal system to work. In the same way, all IP data packets must present certain information in a certain order, and all IP addresses follow a standardized format.

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#avalindata
#protocol

​

​

 CRM is the largest and fastest-growing enterprise application software category, and worldwide spending on CRM is expected to reach USD $114.4 billion by the year 2027. If your business is going to last, you need a strategy for the future that’s centered around your customers, and enabled by the right technology. You have targets for sales, business objectives, and profitability. But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information?

​CRM

A CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more. You can even choose to include information from their public social media activity — their likes and dislikes, what they are saying and sharing about you or your competitors. Marketers can use a CRM solution to manage and optimize campaigns and lead journeys with a data-driven approach, and better understand the pipeline of sales or prospects coming in, making forecasting simpler and more accurate.

​CRM

You’ll have clear visibility of every opportunity or lead, showing you a clear path from inquiries to sales. Some of the biggest gains in productivity and in making a whole-company shift to customer-centricity can come from moving beyond CRM as just a sales and marketing tool, and embedding it in your business — from finance to customer services and supply chain management. This helps to ensure that customer needs are at the forefront of business process and innovation cycles.

​CRM

Though CRM systems have traditionally been used as sales and marketing tools, customer service and support is a rising segment of CRM and a critical piece in managing a holistic customer relationship. Today’s customer might raise an issue in one channel — say, Twitter — and then switch to email or telephone to resolve it in private. A CRM platform lets you manage the inquiry across channels without losing track, and gives sales, service, and marketing a single view of the customer to inform their activities. The ability to connect these three functions, and the teams that deliver them, on one platform and with one view to the customer, is invaluable for delivering relevant, connected experiences.

​CRM

More administration means less time for everything else. An active sales team can generate a flood of data. Reps are out on the road talking to customers, meeting prospects, and finding out valuable information — but all too often this information gets stored in handwritten notes, laptops, or inside the heads of your salespeople.
Details can get lost, meetings are not followed up on promptly, and prioritizing customers can be a matter of guesswork rather than a rigorous exercise based on data. And it can all be compounded if a key salesperson moves on. But it’s not just sales that suffers without CRM.

​CRM

Your customers may be contacting you on a range of different platforms — including phone, email, or social media — asking questions, following up on orders, or contacting you about an issue. Without a common platform for customer interactions, communications can be missed or lost in the flood of information, leading to a slow or unsatisfactory response.
Even if you do successfully collect all this data, you’re faced with the challenge of making sense of it. It can be difficult to extract intelligence. Reports can be hard to create, and they can waste valuable selling time. Managers can lose sight of what their teams are up to, which means that they can’t offer the right support at the right time — while a lack of oversight can also result in a lack of accountability from the team.

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#avalindata
#CRM

​

​Technology serves as the partner of CRM in order to cater the needs of the customers. It makes their relationship meaningful in a way that the company understands what the customers need. … It gathers information from the customers through the use of internet that makes communication faster.
Customer Relationship Management (CRM) is only about 20 years old. Before computers and advanced software became a fundamental part of most businesses, CRM was an unheard-of concept. So ingrained is the role of information technology (IT) in CRM that it would be hard to imagine it without today’s software, hardware and the databases that populate these systems with relevant and timely information.

​CRM

The role of IT in CRM, as well as its limitations, is more easily understood if you look at its evolution — from paper to chatbots — over the past 20 to 30 years
CRM cannot survive without technology. Technology serves as the partner of CRM in order to cater the needs of the customers. It makes their relationship meaningful in a way that the company understands what the customers need. They become aware if the customers are satisfied enough on their products and services if not, it would be easy for them to look for strategies to make them satisfied.

​CRM

Databases serve as the soul of CRM. It would not become functional without the use of technology. Databases help collect data and make it organized before using it to serve its purpose. It gathers information from the customers through the use of internet that makes communication faster.
Online services for the customers. Since there is no impossible when it comes to technology, the relationship between the company and the customers would become stronger through the use of media technology such as the social media. Even though they are far from each other, negotiating is not that hard to achieve.

​CRM

Services are always available. Due to the rise of different gadgets, it is now easy for the customers to have an access to the companies that will suit their needs. Cellphones and laptops are just few of the many gadgets that can be used as long as it has an application that the companies are using.
Low-cost CRM. The evolution of technology makes it for the CRM to cost reasonably. Companies can afford to have this because they would not spend lots of money just to cater the needs of the customers. As the technology evolves, the CRM will also evolve to adapt the continuous demands of the customers.

​CRM

The rise of technology paved way to the great positive effects in terms of establishing a business. It is now easy for the companies to make their customers access directly what they offer to them and CRM is a strategy to keep customers and it can also add appeal to make to increase the number of customers to make the business survive the competition. The integration of technology in CRM can make it more effective and function the way it is. CRM works better when the sheer power of technology is fully integrated.

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#CRM

​

​

 A web browser, or simply “browser,” is an application used to access and view websites. Common web browsers include Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari The primary function of a web browser is to render HTML, the code used to design or “mark up” webpages. Each time a browser loads a web page, it processes the HTML, which may include text, links, and references to images and other items, such as cascading style sheets and JavaScript functions. The browser processes these items, then renders them in the browser window.

​web browser

How does a web browser work?
A web browser takes you anywhere on the internet. It retrieves information from other parts of the web and displays it on your desktop or mobile device. The information is transferred using the Hypertext Transfer Protocol, which defines how text, images and video are transmitted on the web. This information needs to be shared and displayed in a consistent format so that people using any browser, anywhere in the world can see the information.

​web browser

Sadly, not all browser makers choose to interpret the format in the same way. For users, this means that a website can look and function differently. Creating consistency between browsers, so that any user can enjoy the internet, regardless of the browser they choose, is called web standards.

​web browser

When the web browser fetches data from an internet connected server, it uses a piece of software called a rendering engine to translate that data into text and images. This data is written in Hypertext Markup Language (HTML) and web browsers read this code to create what we see, hear and experience on the internet.

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#web_browser

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Automate data entry
With a CRM, your team will never have to spend time logging emails, calls, meetings, and interactions — all of this information will be automatically collected and aggregated within the system.
Additionally, a CRM allows reps to update all deals by the stage they’re in — then, the system will automatically handle the rest (e.g. weighting, summation, visualization), keeping this process as efficient as possible for everyone involved.

​CRM

Better Analytics
Analytical CRM tools make your data available, intelligible, and relevant to your business needs. All your heaps of sales data, finance data, and marketing data flow into CRM to become visible metrics, with data warehousing and data mining there to make sense of everything. The net benefit is customer acquisition, customer retention, and better data management.

​CRM

Organize contact data
CRMs allow your team to easily keep track of every contact (and their related data), no matter their buyer’s journey stage. In fact, reps will be able to see if a contact visited your company website, downloaded content from the site, or spoke with another member of your sales team already.
Additionally, reps can log notes from their calls or email interactions with their contacts and leads. The best part? All of this information is always searchable within the CRM.

​CRM

Higher Efficiency
Having all your major day-to-day business functions in one place makes for better workflow, easier collaboration between team members, and better project management. Task automation eliminates menial, repetitive work and gives more time for the cognitive tasks humans are best at. Dashboards and analytics will help you gain insights into your work and optimize all kinds of business processes.

​CRM

Segment your customers.
Have you or your reps ever wanted to create a list of contacts to reach out to based on specific criteria? CRMs allow you to sort contacts by data that you’ve collected about them over time.
For example, a rep might filter by location, company size, or deal stage. This way, your team members will always maintain a clear idea of how to position outreach for each segment, increasing the probability of conversion. 

​CRM

Better knowledge sharing
Miscommunication and lack of information transfer are two major time-wasters. When people take time self-learning to do things other team members already know how to do, or work on redundant tasks, you’re losing a lot of hours per week. Collaborative CRM tools can streamline your teamwork by letting you build a knowledge base, establish best practice workflows, and allowing for frictionless communication between team members. 

​CRM

Create sales reports
CRMs allow your team to collect and organize data about prospects and deals using reporting features such as sales dashboards and reports. These allow reps to better automate and manage their pipelines, deals, and contacts. They can also evaluate their personal performance and keep track of their goals and necessary work to reach their quotas. 
Sales managers can use these sales reports to see how their team is tracking towards quota attainment and review the number of closed deals. VPs and other organization leaders can also monitor the amount of revenue that’s been generated. 

​CRM

Ensure team communication is facilitated
Ensure effective team communication is facilitated throughout your sales org and among reps with the help of the CRM. This communication is critical to maintain a specific brand image among all reps who are interacting with prospects as well as ensure reps are learning from each other and working together to reach quota.
With a CRM, your team can do this by tagging reps and managers members on specific deals they want to bring them onto. Sales leaders and reps can also use the system to reassign specific leads with the click of a button. Lastly, reps don’t need to leave the system to write and send emails to team members to have these discussions — instead, all communication can be facilitated easily from within the CRM.

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#online_marketing
#avalindata
#CRM

​

​A CRM platform helps companies target different audiences, set scores and alerts based on an individual lead or customer’s activity, proactively work with contacts, and maintain relationships. Best of all, a CRM system can be used across departments to ensure that all customer-facing teams are empowered with the right data to create incredible customer experiences.
CRM benefits a company in a variety of ways. While the benefits vary by department or industry, here are the benefits of CRM in tow sections..

​CRM

Improves Customer Service
CRM manages all your contacts and aggregates lead and customer information to build profiles of everyone you interact with. This gives you easy access to important information on customer behavior like purchase records and previous communications with contacts across different channels (social media, chat, email, etc.). Customers won’t have to repeat their stories over and over to you, and you’ll be able to address issues with best practice and less effort for improved customer loyalty.

​CRM

Maintain a centralized database across your sales org
CRMs allow your entire sales org to keep all prospect information — over any duration of time — in a central database. This allows for quick cross-team access as well as the ability to easily manage all information via a shared location. CRMs help reps avoid spending time digging through files and records to find the information they need about prospects to follow up and close deals. 

​CRM

Increase in Sales
Streamlining and improving the sales process, building a sales pipeline, automating tasks, and analyzing your sales data will inevitably lead to one outcome—increased sales and sales productivity. CRM allows you to have all your customer-facing voice, chat, social media, and email touchpoints accessible in one place. You’ll clinch more deals by building a repeatable, proven sales process, and delivering the right message on the right channel at just the right time.

​CRM

Manage all communication and interactions with prospects.         
All communication, both internal (rep to rep) and external (rep to prospect), can be managed through a CRM. This allows reps to track all parts of the buyer’s journey, including every interaction, email, phone call, and more.
For example, your CRM will help a rep determine if and when they need to reach back out to a specific prospect. It will also help your reps remember whether or not they already sent a prospect the resources they requested.  

​CRM

Retain More Customers
Retention and churn rates are extremely important determiners for a company’s success; customer churn is a major obstacle to business growth. CRM tools like sentiment analysis, automated ticketing, and customer support and customer service automation can dramatically improve your retention by letting human agents defuse problems. Analytics tools that look at customer life cycle can show you when churn happens and why, so you can identify and address pain points.

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#CRM

​Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

​CRM

A CRM gathers customer interactions across all channels in one place. Managing centralized data helps businesses improve customer experience, satisfaction, retention and service.

​CRM

WHAT DOES CRM SOFTWARE STAND FOR?
In most cases, when people talk about CRM, they’re referring to a CRM system — a tool aimed at helping companies with sales, marketing and service management. CRM software allows businesses to focus on their company’s relationships with customers, colleagues, suppliers, etc. With a professional CRM in place, it becomes much easier to find new customers, win their trust, provide qualified support, and provide additional services throughout the relationship.

​CRM

The best part about a CRM system is that almost any organizational unit can benefit from it — from sales and customer service to recruiting, marketing, and business development. Good CRM software gives a better way to manage external relationships.

​CRM

Storing all customer information in one place, recording service issues, identifying sales opportunities, managing marketing campaigns — these are just a few capabilities that CRM features.
Since CRM provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. Another strong argument in favor of CRM is that it is suitable for businesses of any size.

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#avalindata
#CRM

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​

 The main purpose of using wireless network is its flexibility, roaming, low cost, and high standard.There are basically three different types of wireless networks – WAN, LAN and PAN.
stay with avalindata to introduce each of them..

​types of wireless networks

Wireless Wide Area Networks (WWAN)
A WWAN is a network that covers a large geographic area, like, for example, a mesh network. A Wireless Wide Area Network is transmitting tiny packages of information between devices, mostly through sensors. A WWAN is using mobile telecommunication cellular network technologies such as LTE, GSM or cellular digital packet data (CDPD) to transfer data.

​Wireless Wide Area Networks

Wireless Local Area Network (WLAN)
WLAN are wireless networks that use radio waves. The backbone network usually uses cables, with one or more wireless access points connecting the wireless users to the wired network. The range of a Wireless Local Area Network can be anywhere from a single room to an entire campus.

​Wireless Local Area Network

Wireless Personal Area Network (WPAN)
Wireless personal area networks (WPANs) connect devices within a small area, somewhere around within a person’s reach. A WPAN has a typical range of about 30 feet. They are commonly used to interconnect compatible devices near a central location, such as a desk.
With billions of wireless devices on the air already, and many billions more projected to join them in the next few years, many radio frequency bands are becoming crowded, and interference is a growing problem. You should consider this when designing your next product.

​Wireless Personal Area Network

information about network Wi-Fi
Wi-Fi is widely correlated to wireless networking as it has become the standard for home networks and public hotspot networks. The benefits of Wi-Fi is that it runs over longer distances but in carefully controlled environments. The protocol is limited to work within single residential or commercial buildings and outdoor areas within short range.

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#wireless_network
#types_of_wireless_network

​Wireless networking is one of the most popular and fastest growing technologies on the market today. From home networks to enterprise-level wireless networks, people are eager to take advantage of the freedom and convenience that wireless networking promises. However, while wireless networking is convenient, it is not always deployed securely. Insecure wireless networks are found in people’s homes and in large corporations. Because of these insecure deployments, penetration testers are often called in to determine what the security posture of an organization’s wireless network is, or to verify that a company has deployed its wireless network in a secure fashion.

​Wireless networking

A wireless network allows devices to stay connected to the network but roam untethered to any wires. Access points amplify Wi-Fi signals, so a device can be far from a router but still be connected to the network. When you connect to a Wi-Fi hotspot at a cafe, a hotel, an airport lounge, or another public place, you’re connecting to that business’s wireless network.

​Wireless networking

Advantages of Wireless Networks
– It provides clutter-free desks due to the absence of wires and cables.
– It increases the mobility of network devices connected to the system since the devices need not be connected to each other.
– Accessing network devices from any location within the network coverage or Wi-Fi hotspot becomes convenient since laying out cables is not needed.

​Wireless networking

– Installation and setup of wireless networks are easier.
-New devices can be easily connected to the existing setup since they needn’t be wired to the present equipment. Also, the number of equipment that can be added or removed to the system can vary considerably since they are not limited by the cable capacity. This makes wireless networks very scalable.
– Wireless networks require very limited or no wires. Thus, it reduces the equipment and setup costs.

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#wireless_network

​Data science can add value to any business who can use their data well. From statistics and insights across workflows and hiring new candidates, to helping senior staff make better-informed decisions, data science is valuable to any company in any industry. In this article, we are going to discuss Why is data science important for business?

​Data science

 Improving the relevance of your product
Data science methodologies can explore historicals, make comparisons to competition, analyze the market, and ultimately, make recommendations of when and where your product or services will sell best. This can help a company understand how their product helps others and, as needed, question existing business processes.
This constant analysis and reflection using data science provides a deep understanding of the market’s response to your company’s products and services. By taking a hard look at how your product is being used the most, you can rethink your model to ensure you’re offering the solutions that your customers need.

​Data science

Finding your target audience
It is estimated that we create roughly 2.5 billion GBs of data per day. With this ever-growing amount of data, collecting what’s important for your customers and your business can be a struggle. Every piece of data that your company collects from your customers – whether it be social media likes, website visits, or email surveys – contains data that can be analyzed to understand your customers more effectively.

​Data science

By using data science with the information your customer provides, you can combine data points to generate insights to target your audience more effectively. This means you can tailor services and products to particular groups. Finding correlations between age and income, for example, can help your company create new promotions or offers for groups that may not have been accessible before.

​Data science

Implementing data science methodology throughout your business can add value in a variety of ways across decision making, recruiting, training, marketing, and more. Data analysis can lead to making well-informed decisions that allow your company to grow in smart, strategic ways. Taking the time to use data science and discover the evidence behind your performance is a tool that every business should find valuable.

​Data science

Here are five common ways in which data scientists can add value to businesses:
1- Decision Making With Quantifiable, Data-Driven Evidence.
2- Testing Those Decisions.
3- Translating Your Data into Actionable Insights.
4- Recruiting the Right Talent for Your Organisation.
5- Identifying and Refining Target Audiences.

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​

​As the world entered the era of big data, the need for its storage also grew. It was the main challenge and concern for the enterprise industries until 2010. The main focus was on building a framework and solutions to store data. Now when Hadoop and other frameworks have successfully solved the problem of storage, the focus has shifted to the processing of this data. Data Science is the secret sauce here. All the ideas which you see in Hollywood sci-fi movies can actually turn into reality by Data Science. Data Science is the future of Artificial Intelligence. Therefore, it is very important to understand what is Data Science and How Does Data Science Work.

​Data Science

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data science is a “concept to unify statistics, data analysis and their related methods” in order to “understand and analyze actual phenomena” with data. It uses techniques and theories drawn from many fields within the context of mathematics, statistics, computer science, domain knowledge and information science. 

​data science

Turing award winner Jim Gray imagined data science as a “fourth paradigm” of science (empirical, theoretical, computational and now data-driven) and asserted that “everything about science is changing because of the impact of information technology” and the data deluge.

​Data Science

How Does Data Science Work?
Data science involves a plethora of disciplines and expertise areas to produce a holistic, thorough and refined look into raw data. Data scientists must be skilled in everything from data engineering, math, statistics, advanced computing and visualizations to be able to effectively sift through muddled masses of information and communicate only the most vital bits that will help drive innovation and efficiency.

​Data Science

Data scientists also rely heavily on artificial intelligence, especially its subfields of machine learning and deep learning, to create models and make predictions using algorithms and other techniques.

click to know Why is data science important for business?

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​

​A server is a computer that serves information to other computers. These computers, called clients, can connect to a server through either a local area network or a wide area network, such as the internet. A server doesn’t have the screen or keyboard. And although your computer stores files and data you’ve put on it, a server stores all the data associated with the websites that are hosted by it and shares that info with all computers and mobile devices (like yours) that need to access them.

​server

How do other computers connect to a server?

With a local network, the server connects to a router or switch that all other computers on the network use. Once connected to the network, other computers can access that server and its features. For example, with a web server, a user could connect to the server to view a website, search, and communicate with other users on the network.

​server

An Internet server works the same way as a local network server, but on a much larger scale. The server is assigned an IP address by InterNIC, or by web host. Usually, users connect to a server using its domain name, which is registered with a domain name registrar. When users connect to the domain name (such as “avalindata.com“), the name is automatically translated to the server’s IP address by a DNS resolver.

​server

The domain name makes it easier for users to connect to the server, because the name is easier to remember than an IP address. Also, domain names enable the server operator to change the IP address of the server without disrupting the way that users access the server. The domain name can always remain the same, even if the IP address changes.

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#server

​A database management system (DBMS) is a software package designed to define, manipulate, retrieve and manage data in a database. A DBMS generally manipulates the data itself, the data format, field names, record structure and file structure. It also defines rules to validate and manipulate this data.

​database management system

Database management systems are set up on specific data handling concepts, as the practice of administrating a database evolves. The earliest databases only handled individual single pieces of specially formatted data. Today’s more evolved systems can handle different kinds of less formatted data and tie them together in more elaborate ways.

​Database management systems

Connolly and Begg define database management system (DBMS) as a “software system that enables users to define, create, maintain and control access to the database” Examples of DBMS’s include MySQL, PostgreSQL, MSSQL, Oracle Database, and Microsoft Access.

​Database management systems

Why to Learn DBMS?
Traditionally, data was organized in file formats. DBMS was a new concept then, and all the research was done to make it overcome the deficiencies in traditional style of data management. A modern DBMS has the following characteristics
– Real-world entity − A modern DBMS is more realistic and uses real-world entities to design its architecture. It uses the behavior and attributes too. For example, a school database may use students as an entity and their age as an attribute.
– Relation-based tables − DBMS allows entities and relations among them to form tables. A user can understand the architecture of a database just by looking at the table names.

​Database management systems

Isolation of data and application − A database system is entirely different than its data. A database is an active entity, whereas data is said to be passive, on which the database works and organizes. DBMS also stores metadata, which is data about data, to ease its own process.
Less redundancy − DBMS follows the rules of normalization, which splits a relation when any of its attributes is having redundancy in values. Normalization is a mathematically rich and scientific process that reduces data redundancy.

​Database management systems

Consistency − Consistency is a state where every relation in a database remains consistent. There exist methods and techniques, which can detect attempt of leaving database in inconsistent state. A DBMS can provide greater consistency as compared to earlier forms of data storing applications like file-processing systems.

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#database_management_systems

​

What is the Internet of Things?
The Internet of Things, or IoT, refers to the billions of physical devices around the world that are now connected to the internet, all collecting and sharing data. Thanks to the arrival of super-cheap computer chips and the ubiquity of wireless networks, it’s possible to turn anything, from something as small as a pill to something as big as an aeroplane, into a part of the IoT. Connecting up all these different objects and adding sensors to them adds a level of digital intelligence to devices that would be otherwise dumb, enabling them to communicate real-time data without involving a human being. The Internet of Things is making the fabric of the world around us more smarter and more responsive, merging the digital and physical universes.

​

Internet of Things

How does the IoT work?
The basic elements of the IoT are devices that gather data. Broadly speaking, they are internet-connected devices, so they each have an IP address. They range in complexity from autonomous vehicles that haul products around factory floors to simple sensors that monitor the temperature in buildings. They also include personal devices like fitness trackers that monitor the number of steps individuals take each day. To make that data useful it needs to be collected, processed, filtered and analyzed, each of which can be handled in a variety of ways.

​

IoT

Collecting the data is done by transmitting it from the devices to a gathering point. Moving the data can be done wirelessly using a range of technologies or on wired networks. The data can be sent over the internet to a data center or a cloud that has storage and compute power or the transfer can be staged, with intermediary devices aggregating the data before sending it along.

​

IoT

Processing the data can take place in data centers or cloud, but sometimes that’s not an option. In the case of critical devices such as shutoffs in industrial settings, the delay of sending data from the device to a remote data center is too great. The round-trip time for sending data, processing it, analyzing it and returning instructions (close that valve before the pipes burst) can take too long. In such cases edge-computing can come into play, where a smart edge device can aggregate data, analyze it and fashion responses if necessary, all within relatively close physical distance, thereby reducing delay. Edge devices also have upstream connectivity for sending data to be further processed and stored.

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#internet_of_things
#IOT

Before we learn about a database,let us understand about data
In simple words, data can be facts related to any object in consideration. For example, your name, age, height, weight, etc. are some data related to you. A picture, image, file, pdf, etc. can also be considered data.

​data

What is Database?
A database is an organized collection of data, so that it can be easily accessed and managed. You can organize data into tables, rows, columns, and index it to make it easier to find relevant information.Database handlers create a database in such a way that only one set of software program provides access of data to all the users.

​database

The main purpose of the database is to operate a large amount of information by storing, retrieving, and managing data. There are many dynamic websites on the World Wide Web nowadays which are handled through databases. For example, a model that checks the availability of rooms in a hotel. It is an example of a dynamic website that uses a database.

​database

There are many databases available like MySQL, Sybase, Oracle, MongoDB, Informix, PostgreSQL, SQL Server, etc.
Modern databases are managed by the database management system (DBMS).

​database

SQL or Structured Query Language is used to operate on the data stored in a database. SQL depends on relational algebra and tuple relational calculus.
A cylindrical structure is used to display the image of a database.

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#database

A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function. This use of app software was originally popularized by Apple Inc. and its App Store, which offers thousands of applications for the iPhone, iPad and iPod Touch.

A mobile application also may be known as an app, web app, online app, iPhone app or smartphone app.

​Mobile applications

Mobile applications have become highly pervasive in recent years. Their quality is essential since application failures can lead to serious consequences, such as damage of corporate reputation or financial loss. The goal of this work is to identify and expose approaches that address the issue of quality assurance for mobile applications.

​Mobile applications

What do I need to download and use an app?
You need a smart phone or another mobile device with internet access. Not all apps work on all mobile devices. Once you buy a device, you’re committed to using the operating system and the type of apps that go with it. The Android, Apple, Microsoft, Amazon, and BlackBerry mobile operating systems have app stores online where you can look for, download, and install apps. Some online retailers also offer app stores. You’ll have to use an app store that works with your device’s operating system. To set up an account, you may have to provide a credit card number, especially if you’re going to download an app that isn’t free.

​Mobile applications

What types of data can apps access?
When you sign up with an app store or download individual apps, you may be asked for permission to let them access information on your device. Some apps may be able to access:
– your phone and email contacts
– call logs
– internet data
– calendar data
– data about the device’s location
– the device’s unique IDs
– information about how you use the app itself

​Mobile applications

Some apps access only the data they need to function; others access data that’s not related to the purpose of the app. Remember that someone may be collecting data on the websites you visit, the apps you use, and the information you provide when you’re using the device – whether it’s the app developer, the app store, an advertiser, or an ad network. And if they’re collecting your data, they may share it with other companies. If you are concerned about how your information is being shared, check the “privacy” settings on your device or look for ways to “opt-out” of data collection in the app privacy policy.

​Mobile applications

Why does the app I downloaded have ads in it? 
Developers want to provide their apps as inexpensively as possible so lots of people will use them. If they sell advertising space in the app, they can offer the app for a lower cost than if it didn’t have ads. Some developers sell space in their apps to ad networks that, in turn, sell the space to advertisers

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#mobile_applicaton

​

A host, more fully known as a network host, refers to a computer device which helps communicate with other hosts on a network. It includes the clients and servers which send or receive data, services, or applications. The idea of server and client can be interchangeable because a host can function either as a client and as a server, or as both at the same time.

​

host

In the field of mainframe computer environments, a ‘host’ represents a mainframe computer that provides host services to certain workstations. In this context, a ‘host’ is also known as a large server to the Internet audience.
In more general terms, the ‘host’ term is usually attached to a powerful device or program that delivers services to some smaller and less capable device(s) or program(s).

​

host

Host vs Server
The terms host and server are often used interchangeably, but they are two different things. All servers are hosts, but not all hosts are servers. To avoid confusion, servers are often defined as a specific type of host, such as a web host or mail host. For instance, a mail host and mail server may refer to the same thing.

​

host

While a server refers to a specific machine, a host may also refer to an organization that provides a service over the Internet. For example, a web host (or web hosting company) maintains multiple web servers and provides web hosting services for clients. A file host may provide online storage using multiple file servers. In other words, a hosting company hosts multiple servers that serve data to clients.

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#host

​Information technology is the study, design, development, implementation, support or management of computer-based information systems—particularly software applications and computer hardware. IT workers help ensure that computers work well for people.

Nearly every company, from a software design firm, to the biggest manufacturer, to the smallest “mom & pop” store, needs information technology workers to keep their businesses running smoothly, according to industry experts.

​Information technology

More about information technolgy
The phrase “information technology” goes back to a 1958 article published in the Harvard Business Review. Authors Harold J. Leavitt and Thomas L. Whisler defined several types of information technology:
– Techniques for the fast processing of information
– The use of statistical and mathematical models for decision-making
– The “simulation of higher-order thinking through computer programs.”

​Information technology

While many aspects of this technology are uncertain, it seems clear that it will move into the managerial scene rapidly, with definite and far-reaching impact on managerial organization,” they wrote.

​Information technology

Six decades later, it’s clear that Leavitt and Whisler were onto something big. Today, information technology refers to everything that businesses use computers for. Information technology is building communications networks for a company, safeguarding data and information, creating and administering databases, helping employees troubleshoot problems with their computers or mobile devices, or doing a range of other work to ensure the efficiency and security of business information systems.

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#information_technology
#IT

​

Not all clouds are the same and not one type of cloud computing is right for everyone. Several different models, types, and services have evolved to help offer the right solution for your needs.First, you need to determine the type of cloud deployment, or cloud computing architecture, that your cloud services will be implemented on. There are three different ways to deploy cloud services: on a public cloud, private cloud, or hybrid cloud.

​

Types of cloud computing

Public cloud
Public clouds are owned and operated by a third-party cloud service providers, which deliver their computing resources, like servers and storage, over the Internet. Microsoft Azure is an example of a public cloud. With a public cloud, all hardware, software, and other supporting infrastructure is owned and managed by the cloud provider. You access these services and manage your account using a web browser.

​

Public cloud

Private cloud
A private cloud refers to cloud computing resources used exclusively by a single business or organization. A private cloud can be physically located on the company’s on-site datacenter. Some companies also pay third-party service providers to host their private cloud. A private cloud is one in which the services and infrastructure are maintained on a private network.

​

Private cloud

Hybrid cloud
Hybrid clouds combine public and private clouds, bound together by technology that allows data and applications to be shared between them. By allowing data and applications to move between private and public clouds, a hybrid cloud gives your business greater flexibility, more deployment options, and helps optimize your existing infrastructure, security, and compliance.

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#cloud_computing

cloud computing is the delivery of computing services—including servers, storage, databases, networking, software, analytics, and intelligence—over the Internet (“the cloud”) to offer faster innovation, flexible resources, and economies of scale. You typically pay only for cloud services you use, helping you lower your operating costs, run your infrastructure more efficiently, and scale as your business needs change.
In the simplest terms, cloud computing means storing and accessing data and programs over the internet instead of your computer’s hard drive. (The PCMag Encyclopedia defines it succinctly as “hardware and software services from a provider on the internet.”)

​

cloud computing

How important is the cloud?
Building the infrastructure to support cloud computing now accounts for more than a third of all IT spending worldwide, according to research from IDC. Meanwhile spending on traditional, in-house IT continues to slide as computing workloads continue to move to the cloud, whether that is public cloud services offered by vendors or private clouds built by enterprises themselves. 451 Research predicts that around one-third of enterprise IT spending will be on hosting and cloud services this year “indicating a growing reliance on external sources of infrastructure, application, management and security services”. Analyst Gartner predicts that half of global enterprises using the cloud now will have gone all-in on it by 2021.

​

cloud computing

According to Gartner, global spending on cloud services will reach $260bn this year up from $219.6bn. It’s also growing at a faster rate than the analysts expected. But it’s not entirely clear how much of that demand is coming from businesses that actually want to move to the cloud and how much is being created by vendors who now only offer cloud versions of their products (often because they are keen to move to away from selling one-off licences to selling potentially more lucrative and predictable cloud subscriptions).

​

cloud computing

Benefits of cloud computing
The cloud’s main appeal is to reduce the time to market of applications that need to scale dynamically. Increasingly, however, developers are drawn to the cloud by the abundance of advanced new services that can be incorporated into applications, from machine learning to internet of things (IoT) connectivity.

​

cloud computing

Although businesses sometimes migrate legacy applications to the cloud to reduce data center resource requirements, the real benefits accrue to new applications that take advantage of cloud services and “cloud native” attributes. The latter include microservices architecture, Linux containers to enhance application portability, and container management solutions such as Kubernetes that orchestrate container-based services. Cloud-native approaches and solutions can be part of either public clouds or private clouds and help enable highly efficient devops-style workflows.

​

cloud computing

Cloud computing, public cloud or private cloud, has become the platform of choice for large applications, particularly customer-facing ones that need to change frequently or scale dynamically. More significantly, the major public clouds now lead the way in enterprise technology development, debuting new advances before they appear anywhere else. Workload by workload, enterprises are opting for the cloud, where an endless parade of exciting new technologies invite innovative use.

There are three different ways to deploy cloud services.. click to continue

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#cloud_computing

​An online store is a website through which customers place orders. It may represent a small local store, a major retailer, an e-commerce store or an individual who sells projects through a third-party site, such as eBay. It is possible to make a lot of money with an online store, but that doesn’t mean it’s your best choice, as it is one of many similar tools and “best” requires a solid fit for your needs. In order to build a successful e-commerce store, you need many things.

​online store

Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home. Other establishments such as Internet cafes, community centers and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel or commuting and costs such as gas, parking, or bus tickets, and must usually take place during business hours. Delivery was always a problem which affected the convenience of online shopping.

​online store

 However to overcome this many retailers including online retailers in Taiwan brought in a store pick up service. This now meant that customers could purchase goods online and pick them up at a nearby convenience store, making online shopping more advantageous to customers. In the event of a problem with the item (e.g., the product was not what the consumer ordered or the product was not satisfactory), consumers are concerned with the ease of returning an item in exchange for the correct product or a refund.

​online store

Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund. Some online companies have more generous return policies to compensate for the traditional advantage of physical stores. For example, the online shoe retailer Zappos.com includes labels for free return shipping, and does not charge a restocking fee, even for returns which are not the result of merchant error.
Note: In the United Kingdom, online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection (Distance Selling). A 2018 survey in the United States found 26% of online shoppers said they never return items, and another 65% said they rarely do so.

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#online_marketing
#online_store

​

​Web applications are websites with functionality and interactive elements. Gmail, Facebook, YouTube, Twitter, etc. are all web apps that are dynamic, and built for user engagement. Because web apps are extremely customizable and can perform a wide range of functionality, they are generally more difficult to build and require an experienced team of software developers.

​Web application

A web application is computer software accessed through a web browser, often connected to a database to provide an interactive experience specific to the individual using it. In Web Apps, Data can be referenced, stored, and accessed through a customized interface to simplify the delivery of information to your customer.

​web application

How Web applications work
Web applications do not need to be downloaded since they are accessed through a network. Users can access a Web application through a web browser such as Google Chrome, Mozilla Firefox or Safari. For a web app to operate, it needs a Web server, application server, and a database. Web servers manage the requests that come from a client, while the application server completes the requested task. A database can be used to store any needed information.

​web application

Web applications typically have short development cycles and can be made with small development teams. Most Web apps are written in JavaScript, HTML5, or Cascading Style Sheets (CSS). Client-side programming typically utilizes these languages, which help build an applications front-end. Server-side programming is done to create the scripts a Web app will use. Languages such as Python, Java, and Ruby are commonly used in server-side programming.

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#online_marketing
#web_application

​

 A website is a group of globally accessible, interlinked web pages which have a single domain name. It can be developed and maintained by an individual, business or organization.The website aims to serve a vari ety of purposes. Example: Blogs.
A website is hosted on a single or multiple web server. It is accessible via a network like the Internet or a private local area network via IP address.

​website

Websites, accessible through browsers, display useful content. They are navigable and can present digital content, images, video, and audio. Websites (vs web apps) are static, meaning the content doesn’t update dynamically. Most sites are built using HTML, CSS, and maybe some JavaScript.

​website

Websites are one-way informational feeds, they do not allow viewers to interact or communicate back to the site. Mobile websites are designed specifically for smaller touch screens, and responsive design websites automatically adjust to the size and type of browser in which they are being displayed.

​

Website

Why you need a Website?
Here, are prime reasons why you need a website:
An effective method to showcase your products and services
Developing a site helps you to create your social proof
Helps you in branding your business

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#online_marketing
#website

​

JavaScript
JavaScript is the “frontend” programming language. JavaScript is widely used to design interactive frontend applications. For instance, when you click on a button which opens up a popup, the logic is implemented via JavaScript.
These days, many organizations, particularly startups, are using NodeJS which is a JavaScript-based run-time environment. Node.js lets developers use JavaScript for server-side scripting—running scripts server-side to produce dynamic web page content before the page is sent to the user’s web browser. Hence now with JS, you can use a single programming language for server-side and client-side scripts. If you are looking for that cool tech job at your favorite startup, you should seriously consider learning JavaScript.

JavaScript

C#
This is the most technically complicated of the C family in our top programming languages, but can actually be easier to learn. It’s considered a high-level language, because it doesn’t compile into Assembly, but to byte-code. (It runs on a virtual machine, which allocates the memory for you.)
It’s commonly used to create internal applications for businesses, so developers will likely find themselves making bespoke software. Perhaps this is why we don’t see as much demand these days, as businesses move to more web apps and cloud-based services.

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C#

PHP
PHP is among the most popular backend programming language. Though PHP is facing tough competition from Python and JavaScript, the market still needs a large number of PHP developers. Those who wish to join a reasonably well old organization as a backend developer should aim to learn PHP programming.

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PHP

Swift
Swift is the programming language that is used to develop iOS applications. iOS-based devices are becoming increasingly popular. Apple iPhone, for instance, has captured a significant market share and is giving a tough competition to Android. Therefore, those who want to serve this community can learn Swift programming.

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The most important skill to learn in today’s world is to know how to write a computer program. Today, computers have entered in almost every industry. Be it the autopilot in an aircraft or digital speedometer in your bike, computers in various forms surround us. Computers are extremely useful for an organization to scale up well. Gone are the days of pen and paper. Today, in order to store and access your information, you absolutely need computers.

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Programming Languages

The programming and developer communities are emerging at a rate faster than ever before. Various new programming languages are coming up that are suited for different categories of developers (beginners, intermediate, and experts) as well as for different use cases (web application, mobile applications, game development, distributed system, etc). Every beginner is puzzled with the question, “What programming language should I learn?”stay with us to introduce the best programming languages ​​in 2021 for you.

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Programming Languages

Python
Python undoubtedly tops the list. It is widely accepted as the best programming language to learn first. Python is a fast, easy-to-use, and easy-to-deploy programming language that is being widely used to develop scalable web applications. YouTube, Instagram, Pinterest, SurveyMonkey are all built-in Python. Python provides excellent library support and has a large developer community. The programming language provides a great starting point for beginners. Talking about those who are looking for a better job, you should definitely learn Python ASAP! A lot of startups are using Python as their primary backend stack and so, this opens up a huge opportunity for full-stack Python developers.

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Python

Java
Java is another popular choice in large organizations and it has remained so for decades. Java is widely used for building enterprise-scale web applications. Java is known to be extremely stable and so, many large enterprises have adopted it. If you are looking for a development based job at a large organization, Java is the language that you should learn. Java is also widely used in Android App Development. Almost any business today needs an Android Application owing to the fact that there are billions of Android users today. This opens up a huge opportunity for Java developers given the fact that Google has created an excellent Java-based Android development framework – Android Studio.

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Java

C/C++
To understand the difference between C, C++ and C#, you need to understand at which level the language runs. C runs directly on top of Assembly, the language a computer reads to actually perform tasks. So C is mostly used to create operating systems or older programs. C++, on the other hand, is essentially a level above C. It builds on the language and allows for object-oriented programming. Because of the ubiquity of these languages, they’re a good starting point for new programmers.
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​Python is an interpreted, object-oriented, high-level programming language with dynamic semantics. … Python’s simple, easy to learn syntax emphasizes readability and therefore reduces the cost of program maintenance. Python supports modules and packages, which encourages program modularity and code reuse.

​Python 

Python is widely accepted as the best programming language to learn first. Python is a fast, easy-to-use, and easy-to-deploy programming language that is being widely used to develop scalable web applications. YouTube, Instagram, Pinterest, SurveyMonkey are all built-in Python. Python provides excellent library support and has a large developer community.

​Python

The programming language provides a great starting point for beginners. Talking about those who are looking for a better job, you should definitely learn Python ASAP! A lot of startups are using Python as their primary backend stack and so, this opens up a huge opportunity for full-stack Python developers.

​Python

What is Python used for?
Python is a general-purpose coding language—which means that, unlike HTML, CSS, and JavaScript, it can be used for other types of programming and software development besides web development.That includes back end development, software development, data science and writing system scripts among other things.

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​Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

​Digital marketing

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

​Digital marketing

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.

​Digital marketing

Digital technologies and media include:
Company websites
Mobile apps
Social media company pages
Search Engines
Advertising
Email and automation
Digital Partnerships with other digital companies

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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

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digital marketing

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

​digital marketing

what are the Benefits of Digital Marketing?
having a strong digital presence will help you in multiple ways: 
It will make it easier to create awareness and engagement both before and after the sale
It will help you convert new buyers into rabid fans who buy more (and more often) 
It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
It will shorten the buyer’s journey by presenting the right offers at the right time

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digital marketing

ultimate Guide to Digital Marketing
Digital marketing isn’t magic, and you don’t need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can successfully market them in digital channels using the strategies taught in this guide.

​Digital Marketing

The Ultimate Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines such as ultimate Guide to Digital Marketing. content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.

​digital marketing

Types of Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing
Sponsored Content

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​Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

​Social media marketing

Some of the benefits of using social media
Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing.

​benefits of using social media

Why Is Social Media Marketing Important Today?
Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business. What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. 

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Take a look at these stats to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: 
– 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
– 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
– Facebook alone has over 2.7 billion monthly active users. 

​Social Media Marketing

Your customers and prospects are using social media channels every single day, multiple times a day. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth. 

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Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service. Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing.

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Email marketing

What is included in email marketing?
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.

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Email marketing

key points
Email marketing is the use of email to promote a company’s products and services or to connect with the customers.
When it’s done well, email marketing is an effective sales driver.
When it’s done wrong, email marketing can come across as spam that annoys customers.
The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging.

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Internet security consists of a range of security tactics for protecting activities and transactions conducted online over the internet. These tactics are meant to safeguard users from threats such as hacking into computer systems, email addresses, or websites; malicious software that can infect and inherently damage systems; and identity theft by hackers who steal personal data such as bank account information and credit card numbers. Internet security is a specific aspect of broader concepts such as cybersecurity and computer security, being focused on the specific threats and vulnerabilities of online access and use of the internet.

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Internet security

In today’s digital landscape, many of our daily activities rely on the internet. Various forms of communication, entertainment, and financial and work-related tasks are accomplished online. This means that tons of data and sensitive information are constantly being shared over the internet. The internet is mostly private and secure, but it can also be an insecure channel for exchanging information. With a high risk of intrusion by hackers and cybercriminals, internet security is a top priority for individuals and businesses alike.

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Internet security

Types of internet security threats
While the web presents users with lots of information and services, it also includes several risks. Cyberattacks are only increasing in sophistication and volume, with many cybercriminals using a combination of different types of attacks to accomplish a single goal. Though the list of potential threats is extensive, here are some of the most common internet security threats:
Malware
Short for “malicious software,” malware comes in several forms, including computer viruses, worms, Trojans, and dishonest spyware.

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Malware

Computer worm
A computer worm is a software program that copies itself from one computer to the next. It does not require human interaction to create these copies and can spread rapidly and in great volume.

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Computer worm

Spam
Spam refers to unwanted messages in your email inbox. In some cases, spam can simply include junk mail that advertises goods or services you aren’t interested in. These are usually considered harmless, but some can include links that will install malicious software on your computer if they’re clicked on.

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Spam

Phishing
Phishing scams are created by cybercriminals attempting to solicit private or sensitive information. They can pose as your bank or web service and lure you into clicking links to verify details like account information or passwords.

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Phishing

Botnet
A botnet is a network of private computers that have been compromised. Infected with malicious software, these computers are controlled by a single user and are often prompted to engage in nefarious activities, such as sending spam messages or denial-of-service (DoS) attacks.

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​Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.

​social media

Types of Social Media
There are many different types of social media, and many services could fit into multiple categories. Here are a few of the major types, along with some examples.
Social Networks
Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users—often with users who share tastes and interests. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may be considered a social network, as well.

​Social Networks

Media Networks
As opposed to social networks, which specialize in letting users share and exchange raw thoughts and ideas, media networks specialize in distributing content like photographs and videos. Instagram and YouTube are examples of this. A YouTube user, for example, will upload a video they’ve created, and other users can “like,” “dislike,” or comment on the video. If they enjoy the video enough, a user may choose to “subscribe” to the creator, so that new videos from that creator appear in their feed.

​Media Networks

Discussion Networks
Discussion networks like Reddit are the ideal outlet for posts that can spark in-depth discussion among users. Users can leave detailed responses in the comment section, and other users can respond directly to those comments, allowing for conversations to grow and develop organically.

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Today, technology is developing very fast around the world. This technological development (hardware and software) affects our life. There is a relationship among technology, society, culture, organization, machines, technical operation, and technical phenomenon. Educators should know this relationship because technology begins to affect teaching and learning facilities. For this reason educators are increasingly using technology in all aspects of their profession (e.g., creating curricula, classroom instruction, work assignments) This trend can be enhanced by educating the educator about cultural and cognitive aspects of technology and technikos, as well as the associated advantages and disadvantages related to educational and human development goals.

​technology

Technology in Everyday Life
Let’s consider some examples of how technology is integral to our daily lives. When you get up in the morning, you probably get out of a bed. The synthetic materials of the mattress upon which you were sleeping, and springs underneath, are both examples of technology. If it’s still early, you might turn on the light first. Both the light bulbs and the electrical systems that power them are also technology. Later, when you brush your teeth, the system that brings you water to the sink, the bathroom fan, the toothbrush – and the toilet, for that matter – are technology.

​technology

If you’re like many millions of people, you probably turn on the computer pretty quickly after waking. A computer is one of the most advanced pieces of technology we’ve ever come up with as humans, and the processes of making the computer’s parts are all also technology. It would be impossible to list every single example of technology in our daily lives. Whether it’s practical (like washing machines, tumble dryers, refrigerators, cars, flooring materials, windows, or door handles) or for leisure (like televisions, Blu-ray players, games consoles, reclining chairs, or toys), all these things are examples of technology.

​technology

Business and Industrial Technology
You won’t just find technology in the home. You’ll also find it in businesses, and especially in industry (also known as manufacturing). In fact, many of the advanced pieces of technology we have now started in industrial settings first! Washing machines and computers, for instance, were in businesses and industry long before they were in the average home. Even today, there are technologies in industry that aren’t part of most people’s daily lives. For example, cars are now constructed almost entirely by robots, but most people don’t have much more than a robot like a Roomba in their home. Who knows what the future may hold?

​technology

Even in industries where robots are not cost-effective, they still use automated systems with conveyor belts and gripping arms controlled by motors. When products are made on a large scale using these automatic systems, it’s called automated mass production. Using these technologies, both the physical ones and the processes or ways to do things, we are able to create a lot more of our products, and the products are much more precise.

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​World Wide Web (WWW), byname the Web, the leading information retrieval service of the Internet (the worldwide computer network). The Web gives users access to a vast array of documents that are connected to each other by means of hypertext or hypermedia links—i.e., hyperlinks, electronic connections that link related pieces of information in order to allow a user easy access to them.

​the Web

Hypertext allows the user to select a word or phrase from text and thereby access other documents that contain additional information pertaining to that word or phrase. Hypermedia documents feature links to images, sounds, animations, and movies. The Web operates within the Internet’s basic client-server format; servers are computer programs that store and transmit documents to other computers on the network when asked to, while clients are programs that request documents from a server as the user asks for them. Browser software allows users to view the retrieved documents.

​Web

in summary The Web—is a collection of different websites you can access through the Internet. A website is made up of related text, images, and other resources. Websites can resemble other forms of media—like newspaper articles or television programs—or they can be interactive in a way that’s unique to computers.

​Web

The purpose of a website can be almost anything: a news platform, an advertisement, an online library, a forum for sharing images, or an educational site Once you are connected to the Internet, you can access and view websites using a type of application called a web browser. Just keep in mind that the web browser itself is not the Internet; it only displays websites that are stored on the Internet.

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​Computer network
two or more computers that are connected with one another for the purpose of communicating data electronically. Besides physically connecting computer and communication devices, a network system serves the important function of establishing a cohesivearchitecture that allows a variety of equipment types to transfer information in a near-seamless fashion. Two popular architectures are ISO Open Systems Interconnection (OSI) and IBM’s Systems Network Architecture (SNA).

​Computer network

in summary A computer network is a group of computers linked to each other that enables the computer to communicate with another computer and share their resources, data, and applications.
A computer network can be categorized by their size. A computer network is mainly of four types:
LAN(Local Area Network)
PAN(Personal Area Network)
MAN(Metropolitan Area Network)
WAN(Wide Area Network)

​Computer network

LAN(Local Area Network)
– Local Area Network is a group of computers connected to each other in a small area such as building, office.
– LAN is used for connecting two or more personal computers through a communication medium such as twisted pair, coaxial cable, etc
– It is less costly as it is built with inexpensive hardware such as hubs, network adapters, and ethernet cables.
– The data is transferred at an extremely faster rate in Local Area Network.
– Local Area Network provides higher security.

​LAN(Local Area Network)

PAN(Personal Area Network)
– Personal Area Network is a network arranged within an individual person, typically within a range of 10 meters.
– Personal Area Network is used for connecting the computer devices of personal use is known as Personal Area Network.
– Thomas Zimmerman was the first research scientist to bring the idea of the Personal Area Network.
-Personal Area Network covers an area of 30 feet.
-Personal computer devices that are used to develop the personal area network are the laptop, mobile phones, media player and play stations.

​PAN(Personal Area Network)

MAN(Metropolitan Area Network)
– A metropolitan area network is a network that covers a larger geographic area by interconnecting a different LAN to form a larger network.
– Government agencies use MAN to connect to the citizens and private industries.
– In MAN, various LANs are connected to each other through a telephone exchange line.
-The most widely used protocols in MAN are RS-232, Frame Relay, ATM, ISDN, OC-3, ADSL, etc.
– It has a higher range than Local Area Network(LAN).

​MAN(Metropolitan Area Network)

WAN(Wide Area Network)
– A Wide Area Network is a network that extends over a large geographical area such as states or countries.
– A Wide Area Network is quite bigger network than the LAN.
– A Wide Area Network is not limited to a single location, but it spans over a large geographical area through a telephone line, fibre optic cable or satellite links.
– The internet is one of the biggest WAN in the world.
-A Wide Area Network is widely used in the field of Business, government, and education.

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